 We can be your French local partners for all healthcare research.
We are conducting qualitative and quantitative research.
Qualitative research
 Concept test for new products
Test of communication tools
(among professionals and end users)
Quantitative research
Recall test
Image and awareness study
Purchase study
Training effectiveness study
Taste study
Concept test
We are committing to «yielding more for the same study»
Competitive advantage
We are trying to have a more comprehensive view of our clients' problem.
We can help more upstream or downstream.
Exemples :
give input on a brand positioning
evaluate a sales aid
evaluate a piece of advertising
recommend the appropriate study
methodology (is the study necessary will results be practical?)
cost optimisation
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operational segmentation
rewriting of marketing plans
new sales aid
correlation between study and business results.
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We do engineering of quantitative studies.
At Median Conseil we are externalizing the field part of quantitative research but keep control of all the process.
Nowadays, numerous companies are capable of collecting information or , so to say, to run the «field» part of studies : call center, questionnaire via internet, face-to-face interviews.
Our real added value lies
 in the selection of the methodology and of the field provider
in the quality of analysis.
It is what we call engineering of quantitative studies.
We are conducting qualitative and quantitative research.Quantitative research
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