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NEW FRONTEERS OF PARAPHARMACY & NEW GROWTH STRATEGY IN FRANCE |
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Issue date: September 2006 |
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| New fronteers of parapharmacy in France |
New growth strategy |
| Current and forthcoming regulations make it possible to cover the same indications throughout several regulatory status : medicine, food supplements, cosmetics, cosmetology. |
Your distribution channels don't boil down to pharmacy and parapharmacy. Have you thought about Food stores, dietetic stores, mail order, perfumeries, sales through internet ? |
 The traditional segmentation of RX medicines/OTC/dietetic/cosmetics is out of date as it does not take into account « borderline products ».
The diversification of regulatory status for the same indications translates into a diversification of distribution channels and implies the export of indications outside of pharmacies.
This diversification brings new growth opportunities, which can also threaten sales strategy of those who stick to traditional distribution channels.
The key question is to know which other distribution channels, besides pharmacy & parapharmacy, should be added to companies' sale strategy.
This study proposes a thorough description of French parapharmacy understood in a modern way.
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