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Consulting and market research
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HEALTHCARE
Multi client/syndicated studies
Overview of all studies
"Health insurance representatives and practioners in France : towards a new medical detailing"
"When financial control reaches French hospitals"
"How to sell to pharmacies in Francel"
"Parapharmacy in France : new strategies for growth"
"Mobility aid and medical supplies distributors in France : the new comers"
INDUSTRY AND SERVICES
Consulting and market research
Market research
OVERVIEW OF ALL STUDIES
Exhaustive syndicated studies written by experienced professionals
New fronteers of parapharmacy & New growth strategies for pharma companies .
Issue date : september 2006
This study presents a full parapharmacy overview in 2 ways :

the commercial side. The study covers all channels distributing parapharmacy.
the regulatory side. The study explains which indications are allowed both in medicines and non medicines products (food supplements, medical devices).

< Top line summary
< Detailed summary
< Ordering sheet
Mobility aid/medical supplies distributors: the new comers
Issue date : october 2006

Unknown from general public, hardly known from professionals, medical equipment and medical supplies stores have grown at a double digit speed for the last years and the trend is set to continue.
This study aims at giving to pharma, parapharma and medical device managers a complete view of this new channel and of the competition between pharmacies and medical equipment stores : products, players, regulation, markets.

< Top line summary
< Detailed summary
< Ordering sheet
Direct sales to pharmacies in France: the new deal (2007 issue)
Issue date : december 2006

We are proposing a complete presentation of all players of direct sales to pharmacies in France: pharmacists, sales networks in pharmacies, pre wholesalers, call centers, pharmacy pools, and wholesalers point-of-view.

< Top line summary
< Detailed summary
< Ordering sheet
Because we are combing talents which are rarely combined…
writers of our studies are healthcare marketing and sales professionals (Procter&Gamble, Bayer Healthcare for Benoît Thomé ; Omega Pharma, Lyocentre for Stanislas Desjonquères; Pierre Fabre, SSL Healhcare for Olivier Cahon),
Median Conseil is expert in healthcare research with quality references (see “market research” presentation on this site).

…Median Conseil proposes syndicated studies which are different from usual ones:
we are looking at the whole sales-marketing strategy,
we can rely on our own market research abilities, we don't need to outsource market research.
we have a unique access to pharma managers who are interviewed in our research

Hence our studies are exhaustive and include,
desk research,
interviews with top managers, professional unions or experts,
in-depth interviews with professionals (practioners, pharmacists, parapharmacy managers, medical equipement store managers),
a financial analysis (margin, profitability),
quantitative study (depending on cases),
marketing and sales recommendations.