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We are conducting qualitative and quantitative research.
Qualitative research
Concept test for new products
Test of communication tools
(among professionals and end users)
Quantitative research
Recall test
Image and awareness study
Purchase study
Training effectiveness study
Taste study
Concept test
We do engineering of quantitative studies.
At Median Conseil we are outsourcing the field part of quantitative research but keep control of all the process..
Nowadays, numerous companies are capable of collecting information or , so to say, to run the «field» part of studies : call center, questionnaire via internet, face-to-face interviews.
Our real added value lies
in the selection of the methodology and of the field provider
in the quality of analysis.
It is what we call engineering of quantitative studies.
Type of missions
Understand the daily use of gate openers
Client: Somfy (world leader for motors and controls of roller-shuttlers), France
Run an image and awareness study
Client: Mobalpa (French leader in kitchens), Belgium, Switzerland
Understand photo albums purchase habits
Client : Céanothe (French leader of photo albums), France
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